STUDIO DOCTOR • BUSINESS INTELLIGENCE

Studio Performance Calculator

Adjust your numbers. See your performance change in real time. Get instant KPIs from your actual figures, then unlock the remaining calculators with your first name and email address. No business figures are submitted.

Your Business Data Is Confidential

Your business figures are calculated locally in your browser and are not sent to us by this calculator. To unlock the other sections, only your first name and email address are submitted to the Studio Doctor. Avoid entering confidential information on shared devices.

Business snapshot inputs

Use actual business records. Leave unknown figures blank; missing figures are never assumed to be zero.

Facility type

Business snapshot

Results are derived only from entered values. Empty fields are not treated as zero. These are calculated business indicators, not verified industry percentile rankings. Comparisons with other studios require a validated, like-for-like benchmarking dataset.

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Want to know how your numbers stack up?

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Financial inputs

Use the same most recently completed 12-month financial period for all annual figures. Net profit should be measured consistently before owner drawings/distributions.

Financial efficiency

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Is your studio financially competitive?

Understand revenue, profit margin and operating costs.

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Membership inputs

Membership performance

Overall average retention is a weighted blended rate across original and new members. It is not directly comparable to a true 12-month cohort retention rate because newer members have been active for less time.

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How strong is your member retention?

Review membership growth and retention from your actual figures.

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Sales funnel inputs

Use the same reporting period for enquiries, bookings, shows and sales. Use the LAST 90 DAYS. Sales must be from the leads received in that period.

Actual conversion & marketing efficiency

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Are you converting enough enquiries?

Understand sales conversion and marketing spend.

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Space & Earning Potential

Discover what your facility could earn under two simple scenarios using your current members, floor area and annual revenue. These are illustrative scenarios, not industry benchmarks or guaranteed forecasts.

Your current position

Your floor area, current paying members and annual revenue are taken from the Overview tab. No need to enter them again.

Explore your potential

Choose a target for either scenario. Both are optional and calculated independently.

Scenario 1 — Target paying members per m²

How many paying members could your business support per square metre? This is a planning assumption, not the number training simultaneously.

Scenario 2 — Target annual revenue per m² ($)

What annual revenue per square metre would you like to test?

Training Space Utilisation

Choose the model that best describes how your facility operates. This is a simple capacity snapshot, not a detailed timetable audit.

Training model

Count group training and one-to-one PT separately. Enter zero for a service you do not offer. Assumes one-hour sessions and dedicated, non-overlapping training areas.

Hours facility is available for coached training per day

Group / Semi-Private

Maximum clients in a group session

One-hour group sessions run per day

Average clients attending each group session

Personal Training (1:1)

PT clients who can train simultaneously

Total one-hour PT appointments delivered per day (across all trainers)

For example, three trainers delivering five PT appointments each = 15 total appointments. Count clients, not trainers.

This estimates daily client-place utilisation, not which hour is busiest. If group classes run simultaneously, have variable durations, or share the PT area, a detailed timetable is needed for accurate capacity.

The potential is unused theoretical client-space capacity, not guaranteed demand, profit or additional membership revenue. Busy periods, staffing, demand and access patterns may limit what is commercially achievable.

Potential annual revenue

Scenario 1 uses your current annual revenue per member and assumes it stays constant as membership changes. Scenario 2 uses your chosen revenue per m². These are alternative views of potential and must not be added together. They do not account for operating hours, peak demand, training stations, staffing, service mix or profit. A detailed capacity assessment can explore these factors.

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How much more could your studio earn?

Unlock the remaining calculators and explore what is realistic for your business.

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Unlock the Complete Studio Doctor Calculator

Explore your Overview for free. Enter your first name and email address to unlock Financial, Membership, Sales & Marketing, and Space & Earning Potential. Your business figures are never submitted.